How We Play

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Our Mission

You’ve known us forever. For over 86 years, you’ve chosen Miracle to bring innovation to the playspace, and deliver it at the perfect intersection of quality and value. We offer the most selection, with the highest durability, at the right price. And we do it all for you, for your kids and for your communities. Miracle: The Right Choice, Right Now.


Miracle’s heritage of play began in 1927 with the introduction of the revolutionary Miracle Whirl. Our founder, Claude Ahrens, was passionate about play and creating a legacy to “Leave it better than we found it”. This commitment to play and betterment of future generations drives everything we do at Miracle, from our continuous dedication to creating safe, durable equipment to our relentless efforts to develop innovative new products. We’re always growing and changing to serve you better, and we’re always looking for new ways to make safer and longer lasting products.

Unmatched Experience

As one of the oldest and largest playground equipment manufacturers in the world, you can trust that we know play. Miracle’s talented team of representatives are highly versed in the industry, several of them having represented Miracle and the playground industry for multiple generations. You can trust them to work hand in hand with you, from designing and specifying to funding and purchasing. Our representatives pride themselves on providing the highest level of service in the industry, before and after the sale, no matter the size of the project.